Writing
Straight answers to the questions ecommerce brands actually ask before hiring someone to run their email. Mostly the commercial ones the rest of the category avoids.
How do I get my ecommerce email flows built?
A buyer's guide: the three routes, the full deliverables checklist to hold any quote against, what to insist on before you sign, realistic timelines and costs, and the warning signs.
How much revenue should email marketing generate for an ecommerce brand?
Email should be 30 to 40 percent of total revenue and flows alone 15 to 20 percent. The benchmark, the maths on your own numbers, and what complete flow coverage requires.
Why are my Klaviyo flows not performing?
Five failure points, in the order they actually break: delivery, opens, readability, relevance, timing. Plus the reason underneath all five.
Who owns the email flows your agency builds?
If the flows were built in your own Klaviyo account, you keep them. What ownership actually means, the three places it goes wrong, and a five-minute check on your own account.
How much does an ecommerce email marketing agency cost?
Market retainers run $2,500 to $10,000 a month, roughly $30,000 to $120,000 a year. What that buys, what it does not, and how a one-time build compares.
Klaviyo flows vs campaigns: which actually makes more money?
Flows are about 5 percent of sends and around 41 percent of email revenue. Roughly $3.65 per recipient against $0.11. Why the gap is that large.
Want the flow map for your brand?
Book a call and we'll map out the exact email flows your brand should be running, and the revenue they'd add. Completely free, no pitch, just the plan.
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